50+ latest digital marketing terms for beginners

Being a part of a discussion you don’t entirely understand is the worst thing that can happen. You might easily become the outsider looking in during conversations about marketing.

It could be challenging to stay up to date with all of the new words and terms in digital marketing, which is always changing.

With the advancement of time, techniques, and technologies, the number of essential digital marketing terminology and concepts keeps expanding.

To help you to build your knowledge or in making mistakes in a Digital marketing interview we have made a list of basic digital marketing terms and meanings normally used in the industries which you can even get by enrolling in our 3-month Digital Marketing Course.
With the help of Infonic Training, you may better comprehend the digital marketing terminologies used by practitioners. Whether you are just starting your career want to know what your firm is doing, or want to crack an interview.

Here is the list of digital marketing terms to know.

Digital marketing terms worth knowing

Are you ready to catch up? We have divided this list of marketing terminologies into alphabetical order.

Digital marketing terms #A – F

1. Analytics:- Analytics in marketing is the practice of using data analysis to ascertain the ROI of a specific marketing initiative. Marketers sometimes refer to the dashboard or system they use to examine and monitor this data as analytics.

2. A/B testing :- The main idea behind A/B testing is to test two different digital content versions on the intended audience.

Based on variations in CTRs and conversion rates, marketers examine the outcomes. You may determine which version is more effective for you by examining the user responses in both sets.

3. Ad extensions :- A part of Google Ads are ad extensions. Ad extensions are extra details that marketers provide for their companies when they use Google Ads. These extensions aid in increasing the context of their advertisements and influencing user interaction.

4. Alt text :- Alt text, which stands for “alternative text,” is the textual description of an image. To provide a textual description of the image content, developers added this attribute to the HTML image tags.

Including alt text improves user experience, aids in SEO, and makes it easier for people who are blind or visually impaired to comprehend the image information.

5. Anchor text :-The clickable words you see when browsing a website or reading a blog are known as anchor texts, and they are one of the most commonly used terms in digital marketing. 

Marketers usually employ it for search engine optimization and audience engagement to maintain interest in a particular website. They make these texts stand out from the clutter by underlining and coloring them differently.

6. Ad group :- A group of advertisements focused on the same set of keywords.

7. Ad relevance :- A term that’s primarily used in a paid search to evaluate how well keywords match advertising.

8. Backlink :- Backlinking is the practice of using a link on one website to direct visitors to another. One useful technique for off-page optimization is backlinking.

9. Bounce rate :- The number of people who went or bounced right away from your website is known as your bounce rate. A bounce occurs when a visitor lands on your page, browses about, and then leaves without any action. Low bounce rate is good for your websites.

10. Banner ad :- A kind of online advertisement that appears as text or an image and is typically provided by an ad network or display network.

11. Broken links :- Broken Links are those that lead to unfindable or inaccessible web pages for users. This might occur from a website moving to a different URL. 

12. Brand awareness :- It means how much awareness there is among prospective clients of your brand and the unique attributes or imagery connected to your products.

 13. Bid strategy :- A Google Ads bidding strategy created to more accurately target your objectives. Three alternative bid types are available to help customize campaigns for various marketing objectives: pay per click, pay per conversion, and pay per impression.

14. Bread crumbs :- A user’s navigation and hierarchical path to a certain page is referred to as “breadcrumbs.” 

15. Canonical tag :- The preferred or master version of a web page owned by the site owner is denoted by the HTML property canonical. If the content on several pages is same or comparable, using a canonical tag might assist in reducing the number of duplicate entries in a search engine’s index.

16. Crawling :- Google uses bots to visit web pages and posts and “reads” the content to determine its authenticity and quality. We call this procedure Crawling. Google bots can spend three to four weeks crawling a page.

17. Conversion rate :- The percentage of website visitors who have finished a macro or micro action on the website, like purchasing a product or subscribing to a newsletter, is known as the conversion rate. 

 18. Campaign :- a series or group of marketing initiatives targeted at reaching a specific objective. Typically, marketers create campaigns for specific channels, such as sponsored search, email, or social media.

19. Conversion Funnel :- The process a user goes through before purchasing a good or service is described by the conversion funnel.  

 20. Domain Authority :- Moz created the Domain Authority search engine ranking metric. Domain Authority, or DA, predicts a website’s likelihood of appearing in search engine results.

21. Dofollow link :- When a web page is linked to another webpage, it transfers authority or “link juice” from the linking web page to the linked webpage. We call this a Dofollow backlink.

Do follow backlinks help websites rank well in search engine results pages (SERPs) by signaling to Google that the link is reliable.

22. Display Network :-  A digital network that distributes and displays your ads.

23. Engagement Rate :- A kind of data that shows how many people are engaging your website, app, or social media account.

24. Email Marketing :- An email-based marketing strategy that advertises a product or brand.

25. Featured snippet :- Small portions of websites that show up in SERPs are called feature snippets.

Their goal is to furnish users with concise and expeditious information. Additionally, we include a link to the website so that users can access it for more information.

Digital marketing terms # G – K

1.Growth Hacking :- The goal of growth hacking is to accelerate a company’s expansion. Growth hackers utilize low-cost, creative techniques to help firms develop and keep customers. In the purest sense, it is “hacking” to get excellent outcomes.

2. Google Search Console :- Website owners and marketers can use Google Search Console to monitor their website’s organic search engine ranking and get recommendations for improving its visibility.

3. Google bot :- Google’s unique user-agent, known as GoogleBot, gathers information from web pages and other resources and submits it to Google’s index so that it can eventually be displayed and ranked in their search engine. 

4. HTML :- “Hyper Text Markup Language,” or HTML, is the abbreviation for the code used to create web pages and set up their layout.

5. Hyperlink :- It is used to describe an HTML element that links one webpage to another. A hyperlink is typically a highlighted word or image that, when clicked, directs users to the specified location.

6. Impression :- It’s possible that impressions come up when discussing digital marketing. Impressions are the number of times a user sees an advertisement.

7. Indexing :- Crawling is the procedure that indexing follows. Google bots save the data they collect from crawling your website and pages in the Google database.

8. Inbound links :- Links pointing to your website from other domains.

9. Keyword :- A keyword is a word or phrase that users enter into a search engine while looking for a specific content.

10.NKPI :- The term “Key Performance Indicator” or KPI for short, describes a kind of performance measurement that shows how well a firm, employee, or marketing initiative is accomplishing its goals. 

Digital marketing terms # L – P

1. Landing page :- The first page a user sees on your website is called a landing page. 

2. Link building :- The practice of obtaining relevant links from other sources is known as link building. To put it simply, it’s the process of obtaining backlinks from other websites to yours.

3. Lead generation :- The process of attracting and converting new potential clients in order to increase sales in the future.

4. Metrix :- Metrics are quantifiable indications that show marketers the effectiveness of their campaigns.

Click-through rate, cost per lead, bounce rate, and conversion rate are examples of common metrics.

5. No follow :-  The no follow attribute value indicates that search engines shouldn’t crawl a particular link, and as a result, they shouldn’t send link equity across it.

6. Off page optimization :– Off-page optimization refers to any and all of your attempts to raise your page rankings that aren’t directly related to your website, such as link building, classified ads, and creating backlinks.

7. On page optimization :- This involves improving search engine rankings by optimizing your website and all of its components. Meta tags and creative content can help you rank higher in organic search results.

8. Organic traffic :- This is the total number of users who find your website by clicking on organic search engine listings—that is, without clicking on any links that lead to advertisements or referrals.

9. Pay Per Click :- A brand that uses pay-per-click (PPC) on performance marketing websites pays search engines and third-party websites each time a user clicks on a link.

10. Page ranking :- Credibility and relevance are two factors that heavily influence your page ranking. According to the Google algorithm. 

Digital marketing terms # Q – U

1. Quality Score :- a system by which Google ranks the quality of its paid media advertisements.

2. Queries :- A person uses queries or keywords as their search terms to get results from search engines.

3. Ranking :- This is a generic phrase related to where a website appears in search engine results. 

4. ROI :- ROI is a term for return on investment %. It refers to the sales following any kind of advertising campaign.

5. Remarketing :- As the name implies, remarketing is a tactic that focuses on people who have already been to your website.

6. Schema org :- One type of structured metadata that may be added to a website to help search engines better understand its content is called schema markup.

7. Search engine :- Any search engine program that looks for and finds content on the internet in relation to a particular search query is referred to by this. 

For example, Google, Bing, Yahoo.

8. Target audience :- A group of people who meet a marketer’s buyer persona and have comparable psychographic and demographic traits is known as the target audience or target group. 

9. Tracking code :- Small scripts called tracking codes are employed by various programs to collect data. The website positions it in either the header or footer.

10. UX :- The term “User Experience,” or UX, refers to how a person interacts and feels when using your website. 

Digital marketing terms # V – Z

1. Visits :- This is a measurement used to determine how many times a visitor to a website has navigated around the site overall.

2. Website analytics :- This is the process of analyzing and reporting web data to get insight into the behavior of website visitors.

3. XML sitemaps :- A website’s indexable pages should be described in detail in an XML file called an XML sitemap. Search engines use this information to determine which web pages are accessible for crawling and storing in their index.