Is Coding Skill Necessary In Digital Marketing Job?

April 4, 2022 | Views 10

I’m not from a technical background and have not mastered the skill of coding. Should the digital marketing industry be for me now?

Is It Required to have coding knowledge for a career in digital marketing?

I am not an engineer and even don’t know about website development and all will it be congenial for me to continue in the field of digital marketing? 

If you also have such kinds of questions in mind you must read this article with concentration because your every single doubt will be clear there.

Company Structure – Coder & Digital Marketer Positions

In order to understand what digital marketing is and how it works within a company, one needs to have a clear understanding of the company as a whole.

This includes understanding how each department operates and what their individual tasks are.

Software Development Team 

The software development team in the company uses their programming expertise to develop software. They work in collaboration with designers who make sure that the website pages are eye-soothing. 

Testing Team 

They will test the software crafted by the software development team. They look after the software quality and undergo a thorough bug test before the deployment of the software.

Both manual and automated tests are performed to prevent any kind of software dilemma in the future. 

Project Manager 

In an organization project managers are accountable for managing the projects and ensuring that the projects would be completed within the said time and within the said budget. 


The main motive of the sales team is to help the company meet its target. The goal is to generate revenue by selling the product. 

Digital Marketing 

The digital marketing team works on developing an online strategy for marketing the product online. Digital marketing managers look after the progression of a project.

Additionally, ensure that the campaign will be executed smoothly. without any programming language, you can do digital marketing.

Is Coding Knowledge Required For Digital Marketing Career?

The answer is that it is not compulsory at all for a digital marketer to know about coding. As discussed above company have a software and website developer position, so he does coding work.

Digital marketers don’t have to do coding. No coding skills are required at starting of your career

In this regard, we will say that a core digital marketer does not need to master coding. But yes needs to have sound and clear knowledge of the technical term.

In any company, there is a programmer who develops the site. But digital marketer himself is accountable for generating sales and revenue for the site so he will take the help of the coder to make some necessary changes on the site.

To do that a digital marketer needs to have a clear understanding of the technical vocab so that the coder can understand what to do exactly. 

For example, you saw a message like redirection 301 so as a digital marketeer you need to know these technical terms. But yes you need to know these things otherwise you may face the problem.

Note that this is about coding knowledge but some terms. But as you go on experiencing digital marketing you will be introduced to these terms every day.

No doubt that a minimum learning of HTML adds a lot to your knowledge. This will help you understand meta tags and H1 tags. Also, find out a certain script from the code without the help of the developer. 

If you don’t know about any programming terms, then nothing to worry about because after working for 6 months you can learn. But yes you have to understand the use of these technical terms and the purpose of using them. 

Having An Understanding Of Programming Will Help You In These Ways 

  • It will help you understand how codes work from an analytical perspective. Having said that it helps you do the work yourself without taking help from the development team and that prevents work delays. 
  • Have a clear understanding of which part is working and which needs reworking 
  • An experienced digital marketer with a bit of programming knowledge can help the company to save both their investment and time. 
  • Comprehending the code structure will help you communicate with the development team
  • For doing Seo you may need programming skills such as HTML, JavaScript, and CSS


For running ads such as Google ads you don’t need that. Even coding skill is not mandatory for putting up social media ads as well but if you have sound knowledge of coding or a theoretical idea of how code works then it will be an advantage

Final Say 

Yes, a minimum understanding of programming knowledge is important but you do not need to be a professional coder. Again yes knowledge about the technical vocabulary is important.

No Coding Knowledge Required While Learning Digital Marketing Course

You are looking to become a digital marketer but you don’t know how to code. Digital marketing is the future of business, however, it’s hard to get started if you don’t have any coding knowledge.

Learning digital marketing without coding skills can be frustrating and slow your career growth down. The good news is that there are many ways for beginners to learn digital marketing without having any coding experience or knowledge.

This course will show you exactly what steps you need to take to start learning today without needing any previous coding experience! We provide the Best Digital Marketing Modules in our Course Classes.

Give Your Career Right Path!

Jobseeker | Business | Growth Hacking

Sign up for our weekly newsletter!