Week by week
This is the standard 6 to 8 week MBA summer internship window. The 6-week track drops one execution week and one buffer week; the 4-week track compresses weeks 1 to 4 and keeps the report, the mock viva and the certificate. The tasks inside each week change with your specialisation — the structure does not.
Your specialisation, your project topic and your university’s report format are settled in the first three days. Marketing takes a campaign brief, HR takes a recruitment or engagement study, Finance takes a budget and ROI brief, Operations takes a process study, IT takes a systems and tracking brief. Submission date goes on the calendar.
Google Analytics, Google Ads, Meta Ads Manager, SEMrush and Sheets are set up on your own login. HR and Operations interns get the tracker and documentation templates instead. Your two-to-four page synopsis is drafted this week, because most colleges want it approved before the project runs.
The primary data your report needs is collected this week — a survey you designed, competitor research, or platform data from the live account. Marketing interns pull search and audience data. HR interns run the questionnaire. Finance interns build the cost sheet.
You are handed a real brief with a real deadline, not a case study from a book. You write the objective, the target audience, the channel plan and the budget split, and your mentor signs it off before any money is spent or any process is changed.
Ads go live on real accounts with a controlled, modest budget. Emails are sent. Content goes out on the calendar you built. HR and Operations interns run their process pilot. Your mentor reviews mid-week and at the end of the week, not only at the end of the month.
Now the numbers exist, you change something and prove what it did. Ad copy, audience, bid, subject line, landing page. Everything that did not work is written down with the reason, because the analysis chapter of your report needs real findings, not a paragraph of theory.
The report is written to your university’s structure — certificate page, declaration, acknowledgement, company profile, objectives, research methodology, data analysis with charts, findings, limitations, conclusion, bibliography and annexures. Your mentor marks up the draft chapter by chapter.
You present the project to the batch with slides, then sit a mock viva where the mentor asks the questions your examiner will ask. After that the final assessment. Seventy-five percent attendance and a finished project earn the training letter and the certificate with your grade.