Google Ads (PPC) Course in Jaipur

How The Google Ads Auction Actually Works

Before any button is clicked, the mechanism. Every search runs an auction in about a quarter of a second, and once you can picture what happens inside it, every later decision about bids, keywords and ad copy stops being guesswork.

• How online advertising works, in plain words
• The difference between SEO and PPC, and when each one is the right spend
• Why businesses put money into Google Ads at all
• The full Google Ads ecosystem — Search, Display, Shopping, Video, PMax, Demand Gen
• Impressions, clicks, CTR, CPC, conversions and CPA defined properly
• What you are actually bidding on, and why the highest bid does not always win

Account Structure And Setup

A badly structured account cannot be optimised later, no matter how good the ads are. This module is where you build the skeleton — and where most self-taught advertisers made their first expensive mistake.

• Creating and verifying a Google Ads account from zero
• Campaign, ad group and ad — what belongs at each level
• Structuring campaigns by service, location or product margin
• Billing methods, prepaid versus postpaid, and GST on ad spend
• Navigating the dashboard, columns and segments without panicking
• Setting up Google Merchant Center for stores

Keyword Research And Match Types

This is where your money is either spent or wasted. A keyword with volume is worthless if the person searching it has no intention of buying — and match types decide how far Google is allowed to wander from what you typed.

• Google Keyword Planner in depth, including the volume ranges nobody explains
• Finding buyer-intent keywords instead of research keywords
• Broad, phrase and exact match — what each one really triggers today
• Building negative keyword lists before the campaign goes live
• Long-tail versus short-tail, and why freshers should start long
• Competitor keyword research with Semrush, Ahrefs and SpyFu

Building Search Campaigns End To End

The bread and butter of every PPC job. By the end of this module you have built a complete search campaign from a blank screen — settings, ad groups, keywords, ads and extensions — and can explain every choice you made.

• Campaign settings, networks and where to switch search partners off
• Location, radius and language targeting for a Jaipur business
• Ad scheduling so you are not paying for 3 a.m. clicks
• Device targeting and bid adjustments
• Setting up every ad extension: sitelinks, callouts, call, location, price
• Launch checklist — the twelve things to verify before you press enable

Ad Copywriting That Earns The Click

You get thirty characters at a time to convince someone. Ad copy is the cheapest lever in the whole account — a better headline lowers your cost per click without you touching a bid.

• Writing responsive search ads that actually get assembled well
• Headlines, descriptions and pinning — when to pin and when to leave it
• Matching ad copy to the keyword and to the landing page
• Display ad sizes and simple creative in Canva
• A/B testing ads properly instead of changing everything at once
• Reading the asset performance report to see which line is working

Quality Score And Ad Rank

Two advertisers bid the same amount and one pays less per click. That is Quality Score. This module is about earning a cheaper auction rather than buying your way up it.

• What Ad Rank is made of, beyond the bid
• Expected click-through rate and how to lift it
• Ad relevance — matching intent at the ad group level
• Landing page experience, speed and message match
• Diagnosing a low Quality Score keyword by keyword
• How a better score shows up on the invoice

Display Network And Remarketing

Search catches people already looking. Display and remarketing go after everyone else — including the visitors who came, looked and left without doing anything, which is most of them.

• Display network targeting: topics, placements, keywords, audiences
• Creating image and HTML5 display ads
• Placing a remarketing tag through Google Tag Manager
• Custom remarketing lists by page visited and time on site
• Customer Match from a client email or phone list
• RLSA, in-market and affinity audiences

Google Shopping And Merchant Center

For any store, Shopping is where the sales come from. The campaign settings are the easy half — the feed is where the work is, and a feed with bad titles will underperform no matter what you bid.

• Google Merchant Center setup, verification and policy approvals
• Product feed structure and the fields that matter
• Feed optimisation: titles, descriptions, GTINs and product types
• Standard Shopping campaign setup and listing groups
• Bid strategies for a catalogue instead of a keyword list
• Fixing disapproved products without guessing

YouTube And Video Campaigns

Video is the cheapest attention on the internet right now, and most local businesses in Jaipur are still not using it. You build a video campaign and learn what a view is genuinely worth.

• YouTube ad formats and where each one appears
• TrueView in-stream, in-feed and non-skippable
• Bumper ads and six-second creative that works
• Placement, topic, keyword and audience targeting on YouTube
• Linking a YouTube channel to the ad account
• Measuring video: view rate, view-through conversions and the honest limits of both

Performance Max

PMax hands almost every control to Google’s AI and gives you one campaign that runs across Search, Display, YouTube, Gmail, Discover and Maps. Powerful, and dangerous if your conversion data is wrong.

• Performance Max campaign structure and what it replaced
• Asset groups, listing groups and audience signals
• What you can still control, and what you genuinely cannot
• Feeding PMax clean conversion data so it optimises for the right thing
• Reading PMax reporting despite the limited visibility
• When PMax is the wrong choice and a search campaign is better

Conversion Tracking, Tag Manager And GA4

The most important module in the course. A campaign without correct conversion tracking is a campaign nobody can judge, and an automated bid strategy without it is just an expensive random number generator.

• Setting up Google Ads conversion tracking from scratch
• Google Tag Manager basics — containers, tags, triggers, variables
• Tracking phone calls, form submissions and purchases
• Linking GA4 with Google Ads and importing conversions
• Micro and macro conversions, and why counting both is a mistake
• Verifying a tag actually fires before you trust a single number

Budget Planning And Bid Strategy

This is where the client’s money is decided. How much a lead can cost, how much a campaign gets, and which bid strategy is allowed to spend it — those three answers together are most of the job.

• Manual CPC and enhanced CPC — where they still make sense
• Target CPA and Target ROAS, and the data each one needs to work
• Maximise clicks and maximise conversions
• Portfolio bid strategies across multiple campaigns
• Allocating a monthly budget across search, shopping and remarketing
• Working backwards from a lead value to a maximum cost per click

Reporting To A Client

A client does not want a screenshot of the dashboard. They want to know what they paid, what they got, and what you are doing next month. Learning to say that clearly is what turns an executive into a manager.

• Reading Google Ads reports and the search terms report
• Identifying wasted ad spend and proving you removed it
• A/B testing ads and landing pages, and reporting the result
• A monthly optimisation checklist you can hand to a junior
• Client reporting templates and Looker Studio dashboards
• Google MCC — running multiple client accounts from one login

Google Ads Certification And Skillshop

The certification is free, useful on a resume and not what gets you hired. We prepare you for it properly and then tell you honestly where it sits: the account you can log into and explain matters more.

• Google Skillshop exam overview and how the papers are split
• Search, Display, Shopping, Video and Measurement certifications
• Practice tests and full mock exams under time
• The topics that come up most often in the exams
• How to get certified and how renewal works
• Putting the certification on a resume without overselling it