Week by week
This is the full nine-week plan of the 2-month and 3-month tracks. The 4-week internship covers weeks 1 to 4 and still ends with a certificate and a small portfolio; the 6-week track runs to week six and adds the analytics block. The report and the portfolio week are never dropped, whatever the length.
What digital marketing actually is, how each channel earns its place, and the vocabulary every interview uses — impressions, clicks, CTR, CPC, CPL, conversion. You also meet your mentor and pick the business your campaigns will run for.
You cannot market a page you cannot edit. This week is domains and hosting, a WordPress install, pages, menus, a landing page with a working form, and page speed basics. Deeper site work sits in the PHP and WordPress course.
Keyword research in SEMrush or Ahrefs, then on-page work applied to live pages: titles, meta descriptions, headings, internal links, image alt text. Local SEO and Google Business Profile are included because most Jaipur clients need exactly that.
Account structure, campaigns, ad groups, match types, negative keywords, ad copy and extensions. You build a Search campaign in a real account. The budget is controlled and minimal, but the setup, targeting and optimisation are entirely real.
Business Manager, pixel basics, campaign objectives, audiences, lookalikes and creative testing. You run a live Meta campaign alongside the Google one so you can see, with your own numbers, which channel suits which offer.
A month-long content calendar, blog posts written and published, captions, reels and carousels made in Canva, and a posting rhythm you actually maintain. Writing craft goes further in the blogging course.
GA4 set up on a real property, events and conversions configured, Search Console connected, and a dashboard built. This is the week most students find hard and most interviewers test — the Google Analytics training goes deeper still.
One brief, one budget, one deadline. You plan the offer, build the landing page, write the ads, launch on Google and Meta, watch it daily and optimise it. Whatever the result is — good week or bad week — that is what goes into your report.
The university-format project report is written, the synopsis prepared, the portfolio assembled with real screenshots, and a mock viva run with your mentor. Then the final assessment, the internship letter and the certificate with your grade.